Novak Djokovic Foundation

“My Foundation is very close to my heart. It gives disadvantaged kids the facilities, education and care that they need to develop their potential to the full. Thank you for supporting it.”

Lorus is proud to support the Novak Djokovic Foundation

Since January 2014, Seiko has been the watch partner of Novak Djokovic. As a brand of Seiko Watch Corporation, Lorus is proud to give financial support to Novak's charitable work with a collection of watches that promotes his foundation.

The Novak Djokovic Foundation was founded in 2007 with the aim of helping underprivileged children in Serbia and around the world. It supports several schools and other institutions in Serbia, bringing education, sports and other activities to children who would otherwise have little or no chance to flourish. The needs of many of these children greatly increased as a result of the devastating floods that afflicted the whole region in May 2014, and the Foundation has been working hard to assist in the massive reconstruction work that was required.

The collection is available throughout Europe, Australasia, South Africa and other selected markets worldwide.

Commenting on the collection, Novak Djokovic said "I am delighted that Seiko is helping my Foundation through this Lorus watch collection, especially since so many children in Serbia had their lives disrupted by the 2014 floods."

To know more about the foundation, please visit its website at

Here is the Lorus Novak Djokovic Foundation watch collection. If you would like to purchase on-line, please click here:

Lorus NDF Collection


About Us

Lorus is one of the brands made and marketed by the world famous Seiko Watch Corporation who also make Pulsar watches, Seiko watches and Seiko and Lorus clocks.


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