The Fusion collection

For over 10 years, the Lorus Fusion collection has provided designs that combine disparate elements into a pleasingly harmonious look.  The tradition continues in 2008 with this tough sports chronograph that has rose gold dial accents and a sophisticated, sculpted bracelet.  The effect is a pleasing fusion of the futuristic with the refined.

April '08

The Women's Sport collection

When Lorus builds a sports watch for women, functionality comes with smile.  These new designs are built for strength and performance; they have stainless steel cases and bracelets and 5 bar water resistance so that they will withstand the demands of any sport.  But they also have a feminine touch; the mother-of-pearl dials and the 36 crystals on the bezel turn a serious watch into a delight to the eye.

April '08

The Urban collection

The Lorus Urban collection for 2008 is built to look good in all the world's great cities.  Its over-size tonneau case brings to mind the classic buildings and jewellery designs of Paris and Madrid, while the sharp hands and bold hour markers speak of New York, Miami and the world's other most modern cities.  With 1/10 sec. chronograph, 5 bar water resistance and stitched leather strap, the functionality of this watch lives up to its good looks.

April '08

The Classic collection

There are occasions that call for classics and the 2008 Lorus line has a range of styles that embody this spirit. This sober and elegant watch has a tonneau case, a cabochon crown and a quality leather strap, all of which combine to give it a quiet refinement that will suit any kind of formal occasion.

April '08

A new way to celebrate time.

Lorus proposes completely new concept for new women accessory.  It is a watch, it is a bracelet and it is a delight.  Pop the watch into whichever of the two straps you like and the watch is like new.

The Lorus 2007 look for women

Because fun is a serious business!

City Life

The Lorus Urban collection celebrates the loving couples of our great cities. 

Lorus Sports

A watch you can trust as well as enjoy.

Celebrate Style

A new year, a new season and a whole new look for the Lorus women's collection!

March 2006

Celebrate Glamour

Give yourself permission to enjoy the new fashion collection from Lorus! They are of the moments, perfect for the occasion or for the season.

March 2006

Celebrate the city

The Lorus urban collection celebrates all that is fun about life in our great cities - convenient, fast, high energy and, most of all, cool.

March 2006

Celebrate Power

The Lorus Sports collection is re-engineered for 2006 with a range of new designs that will help men and women enjoy their sports to the full. Whether it's football or fishing, Lorus has the sports watch for you!

March 2006

Look at life the Lorus way, and who needs the lift?

The Lorus Urban collection is a celebration of all that is fun about city life. The new 2005 star model combines shapes and colours into a bright, powerful and striking combination that will look as good in Soho, New York as in Soho, London. The out-size, wide case makes its own strong statement and the white, black, brown and red colours re-inforce the 'street-style' character of the Urban collection.

March 2005

Look at life the Lorus way, and one wheel is more than enough!

Lorus watches for kids look like fun yet perform as if they were way more serious! All 50 metre water resistant and built solidly with 4 pin case backs. But it's the fun of youth that the designs celebrate. The dials, the hands and the straps are all fun to wear at school. home or on the beach.

March 2005

Look at life the Lorus way, and the commute is much more fun!

The Lorus classic line for 2005 is the epitome of understated elegance, but with the characteristic Lorus twist. The lines of the case are refined and classic, but the modern, Lorus touch is evident in the up-to-the-minute roman numeral at 12 o'clock and the slim, sleek hour markers. Water resistance and full steel construction come, of course, as standard! Perfect pair watches.

March 2005

Look at life the Lorus way, and everything is worth a shot!

Chic - that elusive quality that is instantly recognisable yet impossible to define. Beauty, charm and a sense of style are all part of it and the Lorus jewellery line has them all, as this elegant timepiece reveals, with its mother-of pearl or shiny dial and unique roman numerals. It may be hard to define, but Lorus has discovered it.

March 2005

Look at life the Lorus way, and a break can be anytime anywhere!

Lorus has a passion for fashion. Its new 2005 fashion watches will delight your eye and your bank manager with their uncommon combination of full-on fashion styling and remarkable value for money. With Lorus, anything goes - orange & brrown, beige or white dials, colourful calf straps and unique shape in the leather.

March 2005

Look at life the Lorus way, and no mountain is too high!

For winter or water sports, the Lorus sports Fusion range has what it takes. These all-new sports watches deliver real value alongside real performance with 100 metre water resistance, full steel construction and double-lock buckle. But in Sports, stamina is not the whole story; fun is part of the appeal and Lorus adds its own design details to make you smile - note the green hands for the chronograph and the numerals cleverly printed on the inside of the glass. The Lorus sports range is the real thing for sports.

March 2005

Square is the place to be!

These all-new wide-dial dress watches for men express to perfection the Lorus character. They have a unique and striking square case shape, which is up-to-the-minute in style and they have that lightness of touch in design that will bring a smile to its wearer's face. A serious watch that doesn't take itself too seriously; that's the hallmark of Lorus flair. Available with stainless steel bracelet or leather band, this new look collection will catch the eye, and make an impact. For style-savvy men everywhere, Lorus is everything except expensive.

July 2004

The new Lorus Dress Collection: The shape of things to come

The long, flowing lines of these new Lorus watches for women add a new angle to the Christmas 04. The elongated arabic numerals complete the svelte look of the case and the colourful calf-skin straps express the zext and joie-de-vivre for which Lorus is famous. With Lorus, any time is a good time to Celebrate Life!

July 2004

Dazzling Dials

The latest Lorus watches for women feature a glittering range of dials, from pure white with a sunray pattern to light blue with a pearl-like tone and texture. All three also feature water resistance, stainless steel construction and a push button release clasp. The cases are soft in shape, yet strong in appeal - the perfect look for those occasions where style really matters.

July 2004

Leather makes its comeback!

The new 2004 fashion line from Lorus includes these three new leather-strap models, which combine modern dials and numerals with the rich, warm-coloured texture of leather.

May 2004

In today's world, trust is worth everything

Busy schedules. Early starts. Complex diaries. In today's world, change and uncertainty are everywhere and we all need some things that we can rely on. Things that just quietly do their job and allow us to focus on what really matters.

May 2004

Grown-up features for demanding kids!

Lorus has always had a soft spot for kids and the 2004 collection contains a range of great new styles for the young (and the young-at-heart).

May 2004

LORUS Fusion: For those who combine style and sport

The LORUS Fusion collection is where modernity meets machine, where style combines with substance and where design fuses with daring!

May 2004

Where sports meet the future.

LORUS Fusion. Future Sport. Future Proof.

January 2004

Designed to please. Priced to

A new interpretation of a favourite design. A new cause for celebtation!

January 2004

Lorus Sports watches have what it takes

LORUS Sports. A collection justly famous for high value, high performance sports watches with all the features you need for sports on water and on land. Whether with steel bracelets or leather straps, LORUS Sports watches have what it takes, including water resistance to 50m to 100m, luminous hands and markers, safety clasps and screw-back, steel cases.

October 2003

Follow the trend! Follow LORUS!

At different times and for reasons that are never obvious, a watchmaker will hit on a new look. When one achieves this, it rarely makes an impact. When several makers have the same idea a the same time, it's a trend. And so it was at Basel 2003 where 'soft square' styles were on show in every hall at every price point.

October 2003

Softness

The LORUS jewellery collection for women is strenghtened this season by the addition of several new cases, including these three models. The trend this year is towards softness: smooth edges to the bracelets, rounded shapes to the dials, subtle colour option with Mother of Pearl dials and gentle lines throughout the designs -  these are the hallmarks of the 2003 collection.

October 2003

The Gift of Time

When young children need a watch, they insist on it being fun, and they are quite right to do so. Learning the time should be fun, and that's where the new LORUS kids line comes in. The kids get a well-built, legible, water resistant watch, but they also get fun.

October 2003

The Fusion of Great Looks and High Performance

Opposites can attract, and in this new Lorus Chronograph, they certainly do.

January 2003

Tough enough for anything!

When the going gets tough, Lorus Sports watches deliver what you need.

January 2003

Designed to stand the test of time

The classic "tonneau" shape gives this all-new pair of Lorus dress watches a simple grace and elegance.

January 2003

Just Fun for Kids

Fun time. Beach time. Any time.

July 2002

Womens' Trendy styles

Luxury from Lorus in a kaleidoscope of colours. The latest look in women's watches. Combining classic case shapes with extravagant details like stones on the bezels, mother of pearl dials and deep coloured, fully stitched straps of real leather. Luxury, high design, clever detailing - everything in fact, except expensive.

July, 2002

Simple elegance. Modern refinement

The new Lorus women's line combines Italian styling with careful attention to detail. Available in 8 variations, all these timepieces feature 3 bar water resistance, one-push buckles and wrapped bracelets of the highest quality. Everything you would expect from a modern dress watch - except expense.

July 2002